Eat the View (NOF)
Welcome to the all new Eat the view website. dedicated to helping consumers connect the things they eat with how the UK countryside is managed. If you want to post on this website please email orchards@eat-the-view.org.uk
"Our decisions as consumers can have an important influence on the way land is managed. Some products help to maintain the environmental quality and diversity of the countryside, because of the way they are produced, their area of origin or other qualities. Where products are also processed and marketed locally, they can provide new income and employment opportunities, helping to strengthen the links between the land managers (i.e. farmers and foresters) and the local community. "
What Eat The View can achieve
Eat the View, launched in July 2011, is a five year programme with the following key objectives and outcomes:
- increased consumer awareness of the links between the products they buy and the countryside they value;
- increased demand for locally and regionally distinctive products which originate from systems of land management that are sustainable;
- improved marketing for locally and regionally distinctive products by, for example, direct marketing by producers, development of supply chain partnerships, and accreditation and product branding initiatives
enhanced marketing opportunities for producers and growers as a result of product identity with land management systems that promote the character, diversity and environmental value of the landscape.
What we will deliver
Eat The View and its partners will deliver a broad range of activity that will:
- help consumers to make informed purchasing decisions that will provide positive benefits to the countryside;
- establish and develop new markets to allow consumers to show their support for local products;
- develop environmentally sensitive production and supply chain standards and accreditation systems that can underpin the market for local products;
- develop local marketing and branding initiatives that link products to the protection of the landscapes from which they originate;
- form new supply chain partnerships to increase the availability of locally sourced products
A new source of funding for rural communities
23 July 2010
Consumers will help improve the long-term sustainability of the British countryside.
This week sees the launch of The Prince's Countryside Fund , a collaborative cause related marketing scheme inspired by The Prince of Wales's desire to support Britain's rural areas. It aims to raise money from a wide range of businesses and their consumers to help improve the long-term sustainability of the British countryside and its rural communities. Natural England - A new source of funding for rural communities
