Eat the View, launched in July 2011, is a five year programme with the following key objectives and outcomes:
- increased consumer awareness of the links between the products they buy and the countryside they value;
- increased demand for locally and regionally distinctive products which originate from systems of land management that are sustainable;
- improved marketing for locally and regionally distinctive products by, for example, direct marketing by producers, development of supply chain partnerships, and accreditation and product branding initiatives
enhanced marketing opportunities for producers and growers as a result of product identity with land management systems that promote the character, diversity and environmental value of the landscape.
Eat The View is a program dedicated to promoting the growth and sustainability of local farmers in the U.K. We also help you, the consumer, realise how this is achieved and how the countryside is managed in a beneficial way. The main thing is to realise how our decisions can help to maintain the land we need for continued growth of our countryside and the produce it can deliver to us.
If you would like more information, contact us using our form and we’ll get back to you with an info pack explaining more in detail.